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ERIC Number: EJ127340
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Convert as a Credible Communicator
Levine, John M.; Valle, Ronald S.
Social Behavior and Personality, 3, 1, 81-90, F 75
This study investigated reactions to an anti-alcohol communication delivered by convert and nonconvert communicators. In four convert conditions the communicator was presented as a former alcoholic. The convert's communication was either Personal or Impersonal. Overall evaluations of the communicator and communication were significantly more favorable in all four convert conditions. (Author)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A