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ERIC Number: EJ126345
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
It Pays to Advertise...Truthfully
Bender, Louis W.
Community College Review, 3, 2, 32-39, Sep 75
Many colleges are using commercial advertising techniques as an aid to recruitment. Federal Trade Commission safeguards against false or misleading advertising currently apply to proprietary schools, and may soon be applied to private non-profit and public schools as well. Administrators should apprise themselves of FTC standards. (NHM)
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Sponsor: N/A
Authoring Institution: N/A