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ERIC Number: EJ1262003
Record Type: Journal
Publication Date: 2020-Jul
Pages: 30
Abstractor: As Provided
ISSN: ISSN-1540-4595
From Farm to Cup: A Coffee Supply Chain Negotiation Role-Play
Inouye, Todd M.; Kling, James A.
Decision Sciences Journal of Innovative Education, v18 n3 p344-373 Jul 2020
This paper introduces a novel supply chain role-play activity designed to improve ethical awareness and pricing negotiation decisions in business capstone courses. Participants negotiate prices between five levels of an international coffee supply chain: Farmers, Processors, Importers, Roasters, and Retailers/Cafés. Using results from 141 participants, data analysis supports the conclusion that this role-play significantly increases self-reported mastery of supply chain management, business ethics, and negotiations. In this manuscript, we also introduce the concept of bounded ethicality and how it is incorporated into the role-play scenario debrief phase. Self-reported scores reflecting ethical awareness significantly increase after participation in the role-play activity. While statistically significant results are discussed, we also generalize about the advantages of this type of experiential education. Methodology and details of the role-play itself are shared.
Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A