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ERIC Number: EJ126145
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
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Media Habits and Purchasing Power of College Students: Highlights of Belden Survey--Part I, College Newspaper National Study, April/May 1975
College Store Journal, 42, 6, 96-7, Oct/Nov 75
A survey conducted by Belden Associates of Dallas for CASS Student Advertising, Inc., indicates that college newspapers are a more desirable medium for reaching the college market than television, radio, monthly or weekly magazines or daily city newspapers, and that most college students spend at least $75.00 per month above that for tuition, room, and board. (JT)
Publication Type: N/A
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Sponsor: N/A
Authoring Institution: N/A