Media Habits and Purchasing Power of College Students: Highlights of Belden Survey--Part I, College Newspaper National Study, April/May 1975.

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ERIC Number: EJ126145

Record Type: CIJE

Publication Date: 1975

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Media Habits and Purchasing Power of College Students: Highlights of Belden Survey--Part I, College Newspaper National Study, April/May 1975

College Store Journal, 42, 6, 96-7, Oct/Nov 75

A survey conducted by Belden Associates of Dallas for CASS Student Advertising, Inc., indicates that college newspapers are a more desirable medium for reaching the college market than television, radio, monthly or weekly magazines or daily city newspapers, and that most college students spend at least $75.00 per month above that for tuition, room, and board. (JT)

Descriptors: College Students, Higher Education, Listening Habits, National Surveys, Newspapers, Periodicals, Purchasing, Reading Habits, School Newspapers, Television

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