This article explores the ways aesthetic practices and emerging digital technologies are entangled in the practices of industrial designers. Despite the increased interest in the socio-materiality of aesthetic practices, the conception of the materiality and historicity of digital artefacts remains an open issue. It is suggested that the concept of operational form provides an integrative perspective on the technical development and practical enactment of digital technologies. Drawing on an ethnographic case study on the appropriation of a digital sketching application, it is shown how the aesthetic practices and qualities of the digital technologies are reflexively coupled. The study points to the fact that digital technologies are inherently reductive in that they have to abstract from the particularities and richness of concrete aesthetic practices.