Campus visits are widely used outreach strategies, yet there are few empirical studies examining their impacts. This retrospective cohort study of 27 colleges and universities considers data from 15,847 college students to examine the effect of campus visits on STEM career aspirations. Results reveal that campus visits that included meetings with STEM professors significantly increased the odds of students expressing STEM career aspirations. Implications for policymakers, educators, and academic and student affairs are discussed.