Purpose: Studying abroad is an important way for universities to cultivate talent with international vision and global competitiveness. Based on its analysis of a U.S. university's study in China program, this study provides policy recommendations to promote the overseas study and exchange of U.S. students in China. Design/Approach/Methods: This study examines the Beijing Overseas Learning Program of L University to examine the actual operations of a study abroad program in China. More specifically, this study examines the cooperative institution where the U.S. study program is located in China to analyze the operation mechanism and underlying logical framework of the program. Findings: This study provides a comprehensive analysis of the logical factors as well as internal and external reasons behind U.S. students' decisions to study in China. This study demonstrates that the "peer factor" has a decisive influence on students' decisions to study in China. Originality/Value: Study abroad programs constitute an integral part of China's initiatives to enhance people-to-people exchanges with other countries. This study improves our understanding of the practical dynamics of study abroad programs in China, thereby enhancing abilities to attract U.S. students to study in China.