This phenomenological study explored Chinese white-collar consumers' perceptions of microblogging and marketing information on microblogging sites. Thirty in-depth interviews were conducted to collect data. Findings revealed that Chinese white-collar consumers' interpretation of microblogging sites provided a unique context and formed a crucial referential framework for participants to interpret marketing information on this specific social media platform. Specifically, the themes that emerged regarding Chinese white-collar workers' interpretations of the microblogging site were speed and truth; circle, multilayer, and integration; recognition, record, and identification; and escape, relax, and fun. The socially constructed themes of Chinese white-collar consumers' interpretations of marketing information on the microblogging site included "be commercial" and "be a friend." Further analysis revealed that time was the overarching theme unifying the descriptions and reflected the essence of white-collar workers' interpretation of microblogging. The theme of trust integrated their interpretation of marketing information on the microblogging site. The current study offered several important theoretical and practical implications. For example, one of the most important theoretical implications was the demonstration of Couldry's (2012) theory of "media as practice" in the context of China.