NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1258219
Record Type: Journal
Publication Date: 2020-Jul
Pages: 19
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-2042-7530
EISSN: N/A
"I Love Weather More than Anybody": A Digital Ethnography of the Weather Channel's Fan Community
Shermak, Jeremy L.; Whipple, Kelsey N.
E-Learning and Digital Media, v17 n4 p271-289 Jul 2020
We Love Weather is the fan community of The Weather Channel. Launched in 2016, We Love Weather aims to serve so-called "weather geeks" by providing exclusive and specialized weather content, as well as participatory and communal elements. This study proposes that We Love Weather is an "affinity space" where participants create, procure, and develop content and knowledge. It exemplifies the power and capability of a high-functioning, efficient online information hub. Using digital ethnographic analysis of We Love Weather's discussion forums and user-generated content, we found that We Love Weather promotes teaching and learning of weather information through sharing and community maintenance that establishes the site as an affinity space. It is an example of a positive, helpful, and deliberative online space.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A