Rooted in traditional anthropology, agile ethnography is an interactive form of participant-observation implemented and bounded within the workplace. The essence of agile ethnography is the triumvirate of research agility representing an agile process, environment, and researcher. This qualitative approach to inquiry emanated from the descriptive and interpretive ethnography methodology and evolved into a rapid, flexible, short-term, non-static research process designed in order to capture the multi-layered and matrixed social-cultural environments of an evolving fluid business situation. The traditional ethnographer requires extensive time in order to learn the social-cultural environment and plays the role of "outsider" until trust and acceptance are earned. But in the fast-paced digital 21st century, an agile ethnographer is often an "insider" with easy access, a familiarity with the situation, and is typically a de facto "embedded researcher." Agile ethnography has the advantages of being nimble and less limited by the constraints of time, access, facility, and location boundaries and it is more interchangeable and overlapping.