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ERIC Number: EJ125699
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: 0
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ISSN: N/A
A Generalized Media Attitude Model
Nielsen, Richard P.; Nielsen, Angela B.
Journalism Quarterly, 52, 2, 225-28,238, Sum 75
Adding social sanction as a variable to value-belief models improves the explanatory power with regard to people's intentions toward the media. (RB)
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Education Level: N/A
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Authoring Institution: N/A