Peer reviewedERIC Number: EJ125699
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
A Generalized Media Attitude Model
Nielsen, Richard P.; Nielsen, Angela B.
Journalism Quarterly, 52, 2, 225-28,238, Sum 75
Adding social sanction as a variable to value-belief models improves the explanatory power with regard to people's intentions toward the media. (RB)
Descriptors: Beliefs, Higher Education, Mass Media, Media Research, Models, Social Attitudes, Values
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
