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ERIC Number: EJ1256880
Record Type: Journal
Publication Date: 2019
Pages: 16
Abstractor: As Provided
ISSN: ISSN-1935-3308
College-Aged Female Consumers' Meanings of the Digitally-Enhanced Figures in Fashion Advertising and Their Interpretations of the Israel's Photoshop Law
Ahn, Ho-Young
Journal of Ethnographic & Qualitative Research, v14 n2 p79-94 Win 2019
In the present phenomenological study, I explored how some college women make sense of images of the body manipulated by Photoshop and how they perceive the Photoshop disclaimer labels currently mandated in several European countries. In-depth interviews with 16 female college students revealed four themes regarding the meanings of Photoshopped images in advertising including participants feelings that (a) Photoshopping had a negative impact on self-esteem, (b) despite Photoshop's negative impact, they still held a desire to look like a Photoshopped model, (c) the concept of the ideal body is shifting, and (d) photo-editing is a social norm. In addition, four themes were revealed in relation to the mandatory Photoshop disclosure including (1) feeling hopeful for teenagers, (2) complicated ethical beliefs related to Photoshop disclosures, (3) a desire to purchase products with these disclosures, and (4) a desire to support creative and artistic freedom.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Israel
Grant or Contract Numbers: N/A