In this study, the objective is to analyse the motivation for sports consumption of university students. The study group consists of 178 students in School of Physical Education and Sports. As data collection tool in the research, Personal Information Form and Motivation Scale for Sport Consumption" developed by Trail and James (2001) and adapted into Turkish by Tok (2004) have been used. Independent samples t-test and variance analysis are used for independent groups. There are significant differences in favour of female in the sub-dimension of family and in favour of students studying at sports management in the sub-dimension of knowledge and skills on the scores of motivation scale for sport consumption. While the averages are high at people living in the cities in the sub-dimension of social, the averages are low at people living in towns. According to findings of the research, it has been thought that consumption requirement arising with motives and motivation phenomenon plays an active role in motivation behaviour of the sports in line with the requirements of the individuals such as socialization, self-proofing and self-acceptance.