ERIC Number: EJ1256438
Record Type: Journal
Publication Date: 2020-Jun
Pages: 14
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1077-6958
EISSN: N/A
Career Confidence: Fostering Professional Self-Efficacy through Student-Run Agencies and Integrative Learning
Ranta, Jeffrey A.; Davis, Deborah; Bergstrom, Andrea
Journalism and Mass Communication Educator, v75 n2 p196-209 Jun 2020
This quantitative study investigates linkages between integrative learning experiences provided by student-run firms and fostering professional self-efficacy or the confidence to do one's job effectively and efficiently. Based on a survey of 182 students involved in student-run agencies, this research measured students' professional self-efficacy (confidence) in being able to perform 23 communication tasks. It also measures attribution respondents award to their student-run agency experiences in attaining that confidence. The study suggests changes to pedagogy and provides evidence for the effectiveness of student-run firms in preparing graduates for responsibilities in the professions of advertising, public relations, integrated communication, and strategic communication.
Descriptors: Self Esteem, Self Efficacy, Student Organizations, Experiential Learning, Student Experience, Interdisciplinary Approach, Professional Identity, College Students, Communication Skills, Student Attitudes, Self Concept Measures
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A