Knowledge of emerging social media technology and intelligence platforms is in high demand for prospective employees and new graduates entering the journalism and media industries. However, journalism and mass communication departments have historically struggled to keep up with changing trends and new technologies used in industry, although some departments and educators are adopting these tools and integrating them into their courses. This study will explore the social media technologies that educators (N = 39) are teaching in higher education curriculum and offer insights into their strategies and motivations for classroom implementation.