ERIC Number: EJ1256189
Record Type: Journal
Publication Date: 2020
Pages: 19
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0159-6306
EISSN: N/A
The Commercial School Heterarchy
Enright, Eimear; Hogan, Anna; Rossi, Tony
Discourse: Studies in the Cultural Politics of Education, v41 n2 p187-205 2020
This paper explores the rise of philanthropy and the influence corporate partnerships have on the practice of public schooling. We do this by focusing on one public school in Australia and its partnership with one global commercial actor. The paper proceeds by outlining new philanthropy in public schooling and in particular, how commercial organisations are now sponsoring or making donations to local public schools as part of their focus on Corporate Social Responsibility. We then analyse the participation of one commercial actor -- McDonald's -- in what we are conceptually referring to as the commercial school heterarchy. Our data demonstrates how McDonald's used different kinds of power to market its brand, gain entry into the school and diversify its field of influence from that of 'sponsor' of a sports team to that of a 'business partner'. In our discussion we consider the implications of this partnership for principled positions in public schooling.
Descriptors: Foreign Countries, Private Financial Support, Corporate Support, Public Schools, Partnerships in Education, School Business Relationship, Social Responsibility, Power Structure, Marketing, Secondary Schools
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia
Grant or Contract Numbers: N/A