In the article the avatar-based learning and teaching (A-BL&T) as a concept of control and managing knowledge in modern socio-economic conditions is proposed to use for assessment a university's economic efficiency. It is shown that all elements, methods and techniques (tools) do not operate in isolation, but rather are interrelated, complementing each other. All of them are used in the process of management and, in a combination, are powerful tools for increasing efficiency of management. Based on the example of avatar-based learning and teaching in Russian universities as modern educational environments, a conceptual model, methodology, and methods have been obtained for the automation of planning and calculation of the academic load in the university.