The effective use of financial resources is critical for all educational institutions, especially those K-12 schools that rely on public funding for their main operating revenue. As public entities and state governments increasingly struggle to find the revenue necessary to operate prisons, fund Medicaid/Medicare, improve an aging infrastructure, support social welfare programs, and recover from the Great Recession, educational institutions are finding themselves directly competing with other public agencies for scarce resources. These factors resulted in 29 states reducing funding for public education (Evans, Schwab & Wagner, 2019; Leachman, Masterson, & Figueroa, 2017). In the face of fierce competition, educational leaders must learn how to effectively compete for scarce funds in order to provide the necessary resources that will allow their schools to flourish.