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ERIC Number: EJ1253843
Record Type: Journal
Publication Date: 2020-Jun
Pages: 12
Abstractor: As Provided
ISSN: ISSN-2379-2981
Thinking Like a Manager: A Participatory Exercise for Understanding Managerial Roles
White, Alexandra
Management Teaching Review, v5 n2 p103-114 Jun 2020
Using the premise of a fictional earbud company, "EarWorm," students in an introductory management course become EarWorm managers who problem-solve and make decisions about the best choices for their company. This article outlines this engaging and participatory exercise in detail. Students are able to directly connect course concepts to EarWorm's challenges in an active model that gives them ownership over their company's fate. Appendices to the article provide related active learning activities using the EarWorm premise, which can serve as instructional modules to help students explore key management concepts related to global business and organization design.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A