ERIC Number: EJ1253652
Record Type: Journal
Publication Date: 2020-Jun
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-8755-1233
EISSN: N/A
The Perceived Influence of Social Media on High School Band Students' Decision to Participate in a College Marching Band
Update: Applications of Research in Music Education, v38 n3 p38-47 Jun 2020
The purpose of this study was to investigate the perceived influence of social media on high school band students' future decision to participate in a college marching band. Participants (N = 158) were high school band students. Results indicated that social media could be influential in high school band students' decision to participate in a college marching band, as high social media usage rates were reported. Results also indicated that personal communication, such as face-to-face conversations with family and friends and direct email contact from band directors, strongly influenced their decision to join a college marching band. These results suggest that recruitment strategies containing direct modes of communication resonate with prospective college students. Suggestions for future research are provided, as social media technology is quickly evolving and investigations are needed to guide and inform the recruitment practices of college marching band programs.
Descriptors: High School Students, Social Media, Musical Instruments, Music Activities, Influences, Higher Education, Recruitment, Interpersonal Communication, Student Attitudes
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Publication Type: Journal Articles; Reports - Research
Education Level: High Schools; Secondary Education; Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A