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ERIC Number: EJ125306
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Differential Effect of Information Channels in the Process of Innovation Diffusion
Lin, Nan; Burt, Ronald S.
Social Forces, 54, 1, 256-274, Sep 75
Distinguishes three types of communication channels -- the mass media, inter-personal channels, and the local media -- and, using data gathered in El Salvador, places each of the three types in a structural model involving antecedent demographic considerations and consequent variables measuring participation in the adoption process. (Author/JM)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A