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ERIC Number: EJ1251769
Record Type: Journal
Publication Date: 2020
Pages: 12
Abstractor: As Provided
ISSN: EISSN-2167-8715
The Effects of an Advertising-Based Intervention on Critical Thinking and Media Literacy in Third and Fourth Graders
Stanley, Susan L.; Lawson, Chris
Journal of Media Literacy Education, v12 n1 p1-12 2020
The goal of this study was to assess whether a short, media literacy intervention could effectively support third- and fourth-graders' abilities to interpret and produce persuasive arguments. The intervention was delivered to students (N = 50) and focused on the knowledge and skills associated with advertising literacy. Students participated in tasks that measured changes in their advertising knowledges, their abilities to evaluate argumentative messages, and their abilities to develop a written persuasive argument. Results indicate that the instructional intervention boosted students' advertising knowledge and their abilities to evaluate and produce effective arguments. This study provides important insights into the impact of media literacy lessons on children's understanding and application of persuasion knowledge in everyday contexts.
National Association for Media Literacy Education. 10 Laurel Hill Drive, Cherry Hill, NJ 08003. Tel: 888-775-2652; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Early Childhood Education; Elementary Education; Grade 3; Primary Education; Grade 4; Intermediate Grades
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A