We analyze the impact of a campus visit program and scholarship for admitted students on enrolling using data from a public research university. Differences in receiving the scholarship allow us to decompose the effect of the program on enrolling into separate visitation and scholarship effects. Visitation appears to increase enrollment, and the visitation effect is substantially larger when we account for endogeneity than in the simple probit model, though the impact differed by race and residency. We find limited evidence to suggest that the visitation scholarship increases the probability to enroll, except among certain subsets of the population.