Many sociologists have called for analytical rigor in the study of narrative while maintaining that narrative should be viewed as a form of social action. We argue that the narratological "story-discourse" distinction together with "positioning theory" provides a theoretical basis for such rigor. In narratology, "story" denotes the events in the world of the narrative, while "discourse" is the text that communicates them. This distinction helps us see how storytellers take positions on three levels: the "story," the communicative (inter)action ("discourse"), and the level of "norms." The third level derives from Michael Bamberg's positioning theory, which offers a frame of understanding the social situatedness of storytelling. Narratological analysis of linguistically discernible voices on the story and discourse levels offers methodological refinements for analysis, finally allowing for a focus on positioning on the third, normative level. The theoretical and methodological arguments are illustrated through analyses of Finnish politicians' stories.