Purpose: Learning and development are critical to a business's success. This paper aims to focus on organizational factors at multiple organizational levels that facilitate learning culture in a small- and medium-sized enterprise (SME) in northwestern China. Design/methodology/approach: This study is qualitative in nature. A single case study method is used to explore an SME's organizational factors that facilitate learning culture. Findings: This paper categorizes the organizational factors into seven dimensions: shared vision, creating continuous learning opportunities, informal learning that promotes inquiry and dialogue, collaboration and team learning, knowledge management systems, work-family enrichment and encouragement and support. This paper also compares the findings with learning culture models from Western research. Research limitations/implications: Chinese culture has far-reaching and fundamental effects on many East Asian countries and regions. For SMEs in similar cultural settings with a collectivist orientation, future research may focus on the effect of the work-family enrichment on learning culture. Originality/value: Work-family enrichment was found to be an important factor that influences learning effectiveness in this Chinese small business based on traditional values in Chinese culture.