The Information Assessment Method (IAM) is unique, theory-driven, and validated by and for different audiences. Based on a theoretical model of information outcomes, the IAM questionnaire is organized in four levels: situational relevance, cognitive impact, use, and health outcomes of information. To evaluate health information, the IAM questionnaire has been used as an outcome measure providing feedback from the viewpoint of information users, who are clinicians, managers, patients or the public. The IAM stimulates the user to rate specific health information content online (e.g., on a webpage), thereby capturing their reflection (e.g., reflective learning) and feedback. Subsequently, ratings and comments can be used by information providers to improve their content.