In higher education, business students with different learning styles may not all respond successfully to a straight lecture format. The authors analyze the impact that an experiential learning activity (an optional stock market trading simulation) has demonstrated on student success in a college investments course. Findings suggest that students who engage in the experiential learning component earn higher overall grades and demonstrate substantially higher grade improvements over the course of the semester than do those who do not participate in the simulation. This study reinforces the existing literature and supports the hypothesis that experiential learning components do aid in student learning.