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ERIC Number: EJ1249021
Record Type: Journal
Publication Date: 2020
Pages: 16
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1305-578X
EISSN: N/A
The Creative Use of DEFEAT IS CONTROL in Metaphors for Sport: A Study of NBA News Headlines Written in Chinese
Huang, Kuan-Chung; Tseng, Ming-Yu
Journal of Language and Linguistic Studies, v16 n1 p14-29 2020
Many studies investigated metaphors in news; however, few of them focused specifically on headlines. By investigating metaphors in 133 collected NBA news headlines written in Chinese, this paper analyzes the creativity in them. Conceptual Metaphor Theory, including conceptual metonymy, is adopted to discuss creative linguistic metaphors and their corresponding conceptual mappings based on diverse translated names of NBA teams and on specific verbs associated with them. Blending Theory is exploited to further account for the process of metaphorical creativity with the names of the teams being involved. As a whole, the findings show that the concept of defeat is creatively utilized as it is physically and/or socially constructed with the co-use of translated NBA team names and the associated verbs in Chinese. As for the process of the metaphorical creativity, three ways of achieving novelty is revealed, involving the names of the winner, the loser, or both of them respectively. Furthermore, because the data transcends the boundaries of countries, creativity is afforded and extended by reporting in Chinese a sport event taking place in an English-speaking country.
Journal of Language and Linguistic Studies. Hacettepe Universitesi, Egitim Fakultesi B Blok, Yabanci Diller Egitimi Bolumu, Ingiliz Dili Egitimi Anabilim Dali, Ankara 06800, Turkey. e-mail: jllsturkey@gmail.com; Web site: http://www.jlls.org
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China
Grant or Contract Numbers: N/A