This paper is based on a study conducted to establish if academic practice in a university designated as Azania is aligning or diverting from the expectations of the rising knowledge society in South Africa. The paper is motivated by the emerging national needs specific to the production, dissemination and application of knowledge as the country takes steps towards knowledge led development. The general assumption is that academic practice in universities is spontaneously responding to the needs of its changing environment. Thus, to establish the position of academic practice in Azania, institutional and national documents were examined from a neo-institutional perspective through qualitative discourse analysis. The results showed that research, teaching and outreach at the University was responding to national needs. Thus, academic practice in Azania is aligning more than diverting from the expectations of the rising knowledge society. However, considering that the study based on only document analysis a focus on other data sources is recommended.