ERIC Number: EJ1247388
Record Type: Journal
Publication Date: 2020
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0883-2323
EISSN: N/A
An Experiential Approach to Teaching Mixed Methods Research
Journal of Education for Business, v95 n3 p193-205 2020
The ability to use multimethod data is an increasingly desirable skill set for business practitioners. Projects that allow business students to practice mixed methods research create a valuable opportunity to improve work-readiness skills. This research tests the benefits of a mixed methods, client-based project, which was a collaborative effort between a marketing research class and a marketing strategy class. The authors applied the experiential learning model in creating and assessing this project. Results demonstrate that students reported gaining several professional development benefits as a result of participating in this project, including enhanced communication and teamwork, and data analysis and triangulation skills.
Descriptors: Mixed Methods Research, Business Education, Career Readiness, Experiential Learning, Marketing, Student Projects, Cooperative Learning, Teamwork, Communication Skills, Undergraduate Students, Educational Cooperation, Program Effectiveness, Reflection, Student Attitudes, Skill Development, Pretests Posttests
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A