ERIC Number: EJ1247129
Record Type: Journal
Publication Date: 2019
Pages: 14
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1939-1382
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Persuasive Technologies in "m"-Learning for Training Professionals: How to Keep Learners Engaged with Adaptive Triggering
Kljun, Matjaz; Krulec, Rok; Pucihar, Klen Copic; Solina, Franc
IEEE Transactions on Learning Technologies, v12 n3 p370-383 Jul-Sep 2019
Global corporations are characterized by a large number of employees and geographically dispersed offices. Moreover, the competitiveness in the global market requires them to invest in their human resources to be able to remain a step ahead of competition. Implementing large scale classical education in such environments is challenging and costly. Mobile e-learning (m-learning) allows users to tailor their professional training and education to their needs and time constraints. However, in self-paced education, it is very hard to keep user retention and engagement. To achieve the latter, we have designed and developed an m-learning platform for corporate environments based on the triggering persuasive technology principle that try to incite users in regularly using the platform. We have evaluated the application in-the-wild in corporate environments of differently sized companies with 300 users. Users were subjected to three different conditions: no triggering, simple regular triggering, and adaptive triggering. The results show that the use of adaptive triggering in m-learning increases user engagement as well as course completion rates more than simple regular triggering and no triggering.
Descriptors: Educational Technology, Technology Uses in Education, Telecommunications, Handheld Devices, Corporate Education, Professional Training, Motivation, Program Effectiveness, Learner Engagement, Persistence
Institute of Electrical and Electronics Engineers, Inc. 445 Hoes Lane, Piscataway, NJ 08854. Tel: 732-981-0060; Web site: http://ieeexplore.ieee.org/xpl/RecentIssue.jsp?punumber=4620076
Publication Type: Journal Articles; Reports - Research
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Audience: N/A
Language: English
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