Ageism is an age-based form of discrimination that still prevails in our modern society. As other forms of discrimination, older adults may encounter ageist discourses in a variety of contexts, including health care settings. In this paper, we consider critical reflexivity as an approach to challenge ageism within health care contexts. We explore the potential of critical reflexivity to transform the perceptions of older age among students in the health professions who work with older adults. We examine observation, narrative and reflexive writing as fruitful strategies to facilitate dialogue and critically interrogate ageist discourses.