This article is based on research conducted during a semester-long professional development workshop series for Spanish-speaking family childcare providers in Wisconsin aimed at creating space for dialogue regarding the ways in which care and professionalism are intertwined. We examine the historical, economic, and political forces accompanying Wisconsin's adoption of YoungStar, a quality rating and improvement system. This model offers "choice" for parents and "support" for providers through a ranking system that turns care into a commodity, acting as a mechanism of homogenization which deprofessionalizes providers. We focus on one provider's story, employing narrative inquiry to illustrate the complexity of being a caring professional in an era of neoliberal regulation where the borders of the personal and professional often blur.