Classroom practitioners are expected to facilitate effective learning under the "Curriculum and Assessment Policy Statement" (CAPS) in South Africa. During this facilitation process, educators are required to become more resourceful in terms of their learning and teaching strategies. This article is based on a case study -- within the phenomenographic paradigm -- of Grade 9 educators and learners in four rural schools in North West, South Africa. The study focussed on a specific economics and management sciences (EMS) topic relating to the understanding of the value or price determination of the South Africa rand on the foreign exchange market. The article is divided into three parts: firstly, the concepts of phenomenography and the variation theory of learning are explored and constituted as the conceptual framework; secondly, educators' experiences with the variation theory as a classroom resource for learning; and thirdly, the impact of educators' classroom experiences with the variation theory on learners' quantitative and qualitative learning outcomes. The results showed an improvement in the learners' understanding of the EMS topic studied.