Faith, Mystery, and Data: An Analysis of

Larson, Charles; Sanders, Robert

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Peer reviewed

ERIC Number: EJ124031

Record Type: CIJE

Publication Date: 1975

Pages: N/A

Abstractor: N/A

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Faith, Mystery, and Data: An Analysis of "Scientific" Studies of Persuasion

Larson, Charles; Sanders, Robert

Quarterly Journal of Speech, 61, 2, 178-94, Apr 75

Reexamines existing research in persuasion by testing the predispositional and alignmental hypotheses. Evidence of past investigative failures is discussed and implications for future research are presented. (MH)

Descriptors: Behavior Patterns, Behavior Theories, Behavioral Science Research, Communication (Thought Transfer), Data Analysis, Educational Experiments, Higher Education, Persuasive Discourse, Rhetoric, Speech Skills

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