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ERIC Number: EJ124031
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Faith, Mystery, and Data: An Analysis of "Scientific" Studies of Persuasion
Larson, Charles; Sanders, Robert
Quarterly Journal of Speech, 61, 2, 178-94, Apr 75
Reexamines existing research in persuasion by testing the predispositional and alignmental hypotheses. Evidence of past investigative failures is discussed and implications for future research are presented. (MH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A