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ERIC Number: EJ123951
Record Type: Journal
Publication Date: 1974
Pages: N/A
Abstractor: N/A
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The Psychology of Cigarette Advertising: Professional Puffery
Fine, Gary Alan
Journal of Popular Culture, 8, 3, 513-22, W 74
Concludes that cigarette advertising both exploits and creates popular culture, and that the popular culture is intimately tied to the cognitive and affective mechanisms of people. Available from: Editor, Journal of Popular Culture, University Hall, Bowling Green University, Bowling Green, Ohio 43403. (RB)
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