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ERIC Number: EJ123906
Record Type: Journal
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: N/A
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The Effects of Fear Appeal and Communication Upon Attitudes Toward Alcohol Consumption
Fritzen, Robert D.
Journal of Drug Education, 5, 2, 171-181, Fall 75
This study examines the relationship between two independent variables, the fear appeal of the message and the character of the communicator; and the attitudes, behavior and information retention of seventh and eighth grade pupils with respect to the consumption of alcoholic beverages. A number of significant findings are reported. (Author)
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