This paper explores the power of media in promoting lifelong learning in mobilising the citizenry against 'galamsey' activities in Ghana. 'Galamsey' connotes 'an illegal process of gathering mineral resources, especially gold, and selling them'. It is an activity engaged in by young adults resulting in destroying water bodies and posing water-related challenges to the citizenry. This qualitative study sought to ascertain what informed practitioners in the media space to mount a sustained lifelong learning drive against 'galamsey' in Ghana. The study used in-depth interview and focus group discussions to collect data from 15 participants purposively selected. Six male and female participants also shared their experiences on the 'galamsey' menace and the fight against it. Their thought, views and insightful ideas lie at the heart of this study. It emerged that the 'galamsey' activities were complex and engaged in by both Ghanaians and foreigners using heavy earth moving machines destroying forest vegetation cover and water bodies. The players involved bribe their way for protection. This paper recommends that the Government of Ghana and media houses involved in the fight against 'galamsey' sustain the lifelong learning drive to save water bodies, arable lands, and forest vegetation cover in Ghana.