The Role of Values in the Choice Shift.

Pruitt, Dean G.; Cosentino, Charles

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Peer reviewed

ERIC Number: EJ123704

Record Type: CIJE

Publication Date: 1975

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The Role of Values in the Choice Shift

Pruitt, Dean G.; Cosentino, Charles

Journal of Experimental Social Psychology, 11, 4, 301-16, Jul 75

The first study in this article attempted to provide an empirical assessment of the validity of the other-self and self-ideal indices as measures of value strength, while the second study evaluated the assumptions that item-specific values underlie the choice shift, with an across-people (group-composition) design. (Author/RK)

Descriptors: Group Norms, Risk, Shift Studies, Social Psychology, Tables (Data), Values

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