While including case studies as part of the curriculum is widespread in business education in North America, and to a lesser extent, in Europe; in the emerging economies this instructional approach is still novel. Furthermore, case writing, has been traditionally the realm of the instructors, and sometimes graduate students -- even in the most developed educational institutions. In this paper I present a "full-circle" approach to case teaching and writing whereby undergraduate students are involved in all parts of the case experience. The paper presents a specific theoretically grounded methodological framework, and describes the results of its successful implementation at the American University of Cairo and the American University of Beirut during the period 2010-2014. Overall, 17 cases accompanied by teaching notes co-authored by students were published by Ivey Publishing, Pearson, McGraw-Hill and peer reviewed academic journals. Involving students in creating educational materials for their peers has proven to be a novel and rewarding experience for all parties involved.