ERIC Number: EJ1236378
Record Type: Journal
Publication Date: 2019
Pages: 21
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1302-597X
EISSN: N/A
Foundation University Students' Consumer Orientation and Learner Identity Levels and Their Correlations with Academic Performance
Eurasian Journal of Educational Research, n84 p71-92 2019
Purpose: The purpose of this research was to determine the level of foundation university students' consumer orientation and learner identity; and their correlations with students' academic performance. Research Methods: The study was conducted with a correlational survey model. The sample was 376 students from two foundation universities in Istanbul in 2017-2018 academic year. In order to collect the data, "The Extent of Students' Consumer Orientation and Learner Identity Scale" was used. The data were analyzed with SPSS 21 packet program. Findings: Results showed that the level of consumer orientation was at 'Disagree' level, and the learner identity was at "Agree" level. A negative correlation was found between academic performance and students' consumer orientation levels. There was also a low and positive correlation between academic performance and the level of learner identity. Implications for Research and Practice: It might be said that decision-makers in higher education field should take measures to maintain and increase quality towards changing social demands, behaviors and opinions of students in marketising and marketised universities. [This study was presented at the 5th International Eurasian Educational Research Congress in Antalya, May 2-5, 2018.]
Descriptors: Foreign Countries, College Students, Student Attitudes, Consumer Economics, Self Concept, Academic Achievement, Attitude Measures, Marketing, Age Differences, Gender Differences, Neoliberalism, Grade Point Average, Educational Attitudes, Outcomes of Education
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Publication Type: Journal Articles; Reports - Research; Speeches/Meeting Papers
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Turkey (Istanbul)
Grant or Contract Numbers: N/A