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ERIC Number: EJ1236222
Record Type: Journal
Publication Date: 2019-Nov
Pages: 3
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-0010-0889
EISSN: N/A
Enrollment through International Online Programs in Which the Language of Instruction Is Other than English
DeLellis, Nailya O.; DeLellis, Anthony J.
College and University, v94 n4 p72-74 Nov 2019
In their goal to reverse decreases in student enrollment, many U.S. higher education institutions lower, subsidize, or discount tuition. Some invest vast amounts of talent and money in revamping their branding and marketing or building new student centers, recreational facilities, and more. They compete with one another by employing increased numbers of student recruiters and by spending student fees, donor contributions, and sometimes even general funds in their quest for more successful intercollegiate athletic teams. Some incur substantial debt in order to build student amenities with the hope that such efforts will ultimately result in increased enrollment. This article proposes another strategy that has not been attempted and that may warrant consideration. An untapped pool of millions of non-English-speaking prospective students is living abroad. Through expanded international online education, U.S. colleges and universities could serve a population of well-qualified international students who do not speak English, who do not need to travel to the United States, and whose recruitment and enrollment would not require institutional expenditures for new student amenities or higher profile athletic teams. What is suggested is not online language instruction but rather teaching subjects online--e.g., biology, management, statistics, and others--in languages other than English. While this proposal for offering online programs to non-English-speaking students in their own languages is not a singular solution to the problem of declining student enrollment, it may constitute a partial solution with potential for growth beyond initial offerings.
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail: pubs@aacrao.org; Web site: http://www.aacrao.org/
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A