ERIC Number: EJ1235466
Record Type: Journal
Publication Date: 2019
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0271-0579
EISSN: N/A
Data Collection Methods Used to Maximize Response Rates on NCES Postsecondary Surveys
Hustedt, Beth; Franklin, Jeff; Tate, Nicole
New Directions for Institutional Research, n181 p9-20 Spr 2019
We discuss methods that can improve response rates in large-scale cross-sectional and longitudinal studies. Regardless of the specific study topic, sample member population, or method of contact, data collections should be designed with certain core principles in mind: legitimizing the study to prospective participants; presenting study information in various formats; and minimizing the effort required by respondents. We outline strategies for using specific contacting methods including mail, e-mail, text, and phone, as well as various tracing methods that can be used to effectively gather contacting information, which increases the chances of reaching sample members. We also discuss the use of monetary incentives to reduce nonresponse and bias. This discussion ultimately serves to give the researcher strategies and ideas regarding how best to craft contacting materials, utilize tracing resources, and design incentive offers to increase sample member participation.
Descriptors: Data Collection, Longitudinal Studies, Surveys, Response Rates (Questionnaires), Mail Surveys, Electronic Mail, Computer Mediated Communication, Telephone Surveys, Sampling, Incentives, Bias
Wiley Periodicals, Inc. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Assessments and Surveys: National Education Longitudinal Study of 1988 (NCES)
Grant or Contract Numbers: N/A