ERIC Number: EJ1235167
Record Type: Journal
Publication Date: 2019
Pages: 7
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-2167-8715
EISSN: N/A
Commercials as Social Studies Curriculum: Bridging Content & Media Literacy
Nowell, Shanedra D.
Journal of Media Literacy Education, v11 n3 p91-97 2019
This essay explores ways television commercials can teach both media literacy skills and social studies content knowledge. Because of their brevity and concise messages, commercials offer teachers a wide assortment of engaging, content focused lesson topics that can be used to introduce new ideas, as writing or discussion prompts to further explore concepts, or as creative media projects to assess the content and media literacy knowledge. I examine different approaches to integrate commercials into social studies classes and include resources to guide students through deconstructing commercials, understanding advertisers' creative techniques and appeals, and creating their own commercials.
Descriptors: Television Commercials, Media Literacy, Social Studies, Teaching Methods, Evaluative Thinking, Persuasive Discourse, Class Activities
National Association for Media Literacy Education. 10 Laurel Hill Drive, Cherry Hill, NJ 08003. Tel: 888-775-2652; e-mail: editor@jmle.org; Web site: https://digitalcommons.uri.edu/jmle/
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A