The market for college students is trending lower and future projections are not encouraging. We must take action to make our programs more competitive. Using in part, the O*NET database, the authors propose a set of processes to assess business students' (and particularly management students') career aspirations and to align them with the defined knowledge, skills, and technical abilities needed to make graduates more market ready and more attractive to employers. These changes will create more pull in the market (more organizations will want our graduates) and more push in the market (more students will desire to enter our programs).