This article describes how a programmatic advertising course was developed and taught for undergraduate students. Depending on the resources available when the course was offered each time, different approaches were taken, which were the client-agency approach, consulting approach, and custom learning approach. The course content consisted of seven units: introduction to programmatic, programmatic ecosystem, programmatic creative, programmatic process, programmatic measurement, programmatic optimization, and programmatic future. Each unit is briefly summarized in the article, along with a sketch of course materials and final thoughts on teaching the course in the future.