The objective of the research is to determine the social and economic factors associated with the consumption of alcoholic beverages and their impact on professional training through the fulfillment of academic activities of university students. It uses the deductive method, and has a descriptive level (factorial and discriminant analysis) and explanatory level (regression analysis). The questionnaire was applied as a data collection instrument, which has an index of Cronbach's alpha of 0.745. It is applied to a sample of 98 students from a total population of 9,194 from the National University of Chimborazo, Ecuador. The results show that the alcohol consumption in university students depends significantly on the age that begins to consume, gender, marital status and frequency of consumption; there are social and economic factors associated with alcohol consumption; a high incidence of alcohol consumption in compliance with academic obligations in the professional training process.