ERIC Number: EJ1231754
Record Type: Journal
Publication Date: 2019-Dec
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: N/A
How to Improve Written Case Analysis and Reduce Grading Time: The One-Page, Two-Case Method
Passyn, Kirsten A.; Billups, M. J.
Journal of Marketing Education, v41 n3 p215-229 Dec 2019
Teaching with cases, especially at universities where cases are not a regular part of the curriculum, poses challenges for both faculty and students. The results in this research present an effective and manageable method to introduce the case analysis process and to facilitate written case analysis for both students and faculty. Experiment 1 compares the effectiveness of a semistructured one-page written case analysis over a traditional case analysis and finds the shorter assignment results in shorter grading time and better student grades. A two-case method introducing the case analysis process is tested in Experiment 2 and finds that a short lecture introducing the case analysis method and an initial small group practice case further improves student grades. Theoretical reasoning and directions for future research are discussed.
Descriptors: Marketing, Grading, Teaching Methods, Universities, Case Method (Teaching Technique), College Faculty, Comparative Analysis, Instructional Effectiveness, Assignments, Grades (Scholastic), Lecture Method, Critical Thinking, Undergraduate Students, Graduate Students, Masters Programs, Business Administration Education, Course Descriptions
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A