The purpose of this study is to explore the reasons why parents decide to send their children to privately funded primary schools providing a bilingual English language program (BELP) after completion of native language-oriented kindergarten education (i.e. Chinese language). This study was guided by one research question: Why do parents decide to send their children to a primary school with a BELP after the completion of native language-oriented kindergarten education? In order to engage with the nature of the qualitative inquiry, 35 parents were invited to share their understanding and decision of BELP for their children with a semi-structured, face-to-face, and one-on-one interview. Three themes were emerged for reporting: 1. the expectation of advanced English language skills; 2. preparation for international schools, overseas schools, and university admission; and 3. the satisfaction of parents themselves. The findings indicated that parents tend to select programs, which satisfy their own interests instead of being the most appropriate for children. These findings imply that the decision to study in a school with a BELP after native language-oriented kindergarten education is affected by a combination of factors: globalization, advanced English language skills, preparation for further education, career development, and more importantly, the satisfaction of parents.