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ERIC Number: EJ122848
Record Type: Journal
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
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Identifying Institutional Clientele; Applied Metamarketing in Higher Education Administration
Leister, Douglas V.
Journal of Higher Education, 46, 4, 381-98, Jul/Aug 75
Presents methodology, philosophy, findings, and conclusions of a study designed to increase physical plant and institutional efficiency and to identify ways of broadening student appeal through innovative programs. Advocates use by educational administrators of metamarketing procedures used: multidimensional scaling and other attitude research techniques for clientele identification and institutional positioning. (JT)
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